The Brand & Lifestyle Licensing Awards break new ground in recognising the dynamism and growth of brand licensing.

These annual awards reward excellence in product innovation, brand licensing management as well as retail execution.

Owned and organised by Max Publishing (which has a pedigree in both licensing and awards, exemplified by The UK Licensing Awards and The Licensing Source Book), the Brand & Lifestyle Licensing Awards have been warmly welcomed by the industry.

The winners of the awards will be revealed at a lavish afternoon event held at The Dorchester Hotel, London on Thursday 27 April 2017 that will be attended by over 375 retailers, licensees, brand owners and representatives. For information on attending the event, please go to Tickets.

Worldwide licensing trade association, LIMA had no hesitation in pledging its support for Brand & Lifestyle Licensing Awards 2017. As Kelvyn Gardner, managing director of LIMA UK commented: "Brands have really stepped up into the licensing limelight and The Brand & Lifestyle Licensing Awards will duly recognise excellence in this field. We are proud to build on our existing association with Max Publishing and The Licensing Awards by giving the B&LLAs awards programme our wholehearted support."

Brand Licensing Europe is the headline sponsor of The Brand & Lifestyle Licensing Awards 2017.

“The BLE team is delighted to get behind the B&LLAs again this year. The Awards represent an important opportunity to recognise the licensing creativity and innovation which is so prevalent in the brands and lifestyle sector and we can’t wait to see the shortlist,” commented Anna Knight, brand director of Brand Licensing Europe.

For information on sponsorship for the 2017 awards contact:
Ian Hyder or Rob Willis on 0207 700 6740 or via or