The B&LLAs 2025

View the 2025 winners

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The B&LLAs Rising Star Award

Jack Hendy, licensing development executive, Royal Horticultural Society

Sponsored by Licensing International

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range

V&A Jewellery Collection for Oliver Bonas from Meller Designs

Sponsored by Lisle Licensing

Best Brand Licensed Food or Beverage Product or Range

Baileys Cream Range from Arla

Sponsored by Sanderson Design Group

Best Brand Licensed Health & Beauty Product or Range

Historic Royal Palaces Royal Blossom Collection from Percy & Reed

Sponsored by Cosmopolitan

Best Brand Licensed Adult Apparel Product or Range

National Trust AW24 Collection from Craghoppers

Sponsored by Sara Miller London

Best Brand Licensed Gifting Product or Range

Royal Horticultural Society (RHS) Adult Arts & Crafts Range from West Design Products

Sponsored by National Trust

Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range

Eleanor Bowmer Electric Coast Collection from Pure Table Top

Sponsored by Natural History Museum

Best Brand Licensed Children’s Product or Range

Natural History Museum Personalised Preschool Childrenswear Range from My 1st Years

Sponsored by Start Licensing

Best Brand Licensed Electrical &/or DIY Products or Range

English Heritage Lighting Range from Dar Lighting

Sponsored by Golden Goose

Best Brand Licensed Home Decor Product or Range

Morris & Co Collection from Habitat

Sponsored by Pink Key Licensing

Inspired Innovation Brand Licensed Product or Range Award

Country Living Caravan from Barefoot Caravans

Sponsored by CAA Brand Management

The Sustainability Brand Licensed Product or Range Award

Eden Project Mattress Collection from Hypnos Beds

Sponsored by Products of Change

Best Fashion Retailer of Licensed Brands

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Sponsored by Beanstalk

Best Department Store or Mixed Retailer of Licensed Brands

M&S

Sponsored by Metrostar

Best Supermarket of Licensed Brands

Sainsbury’s

Sponsored by Laura Ashley

Best Specialist Retailer of Licensed Brands

Dunelm

Sponsored by Brandgenuity

The Radar Award

Barker and Stonehouse

Sponsored by Difuzed

Best Licensed Heritage or Institution Brand

Royal Horticultural Society

Sponsored by Brand Licensing Europe

Best Licensed Lifestyle Brand

Goodyear

Sponsored by The Wyld Bunch

Best Licensed Design-led Lifestyle Brand

Morris & Co

Sponsored by Poetic Brands

Best Licensed Food or Beverage Brand

Baileys

Sponsored by Blues Group

Best Licensed Fashion or Talent Brand

Kelly Hoppen

Sponsored by Seminal Artist Group

Brand Licensing Ambassador of the Year 2025

Ian Downes, md, Start Licensing

Sponsored by Brandcomply.com/Octane 5

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