Open to: All brand licensed fashion accessories of lifestyle products or ranges (including eyewear, jewellery, scarves, watches, handbags, luggage, footwear and headwear) launched into UK retail between January 1st 2022 to December 31st 2022. 

Open to: All brand licensed food or beverage products (including fresh, ambient, dried, frozen, bottled or canned food stuffs plus non-alcoholic and alcoholic beverages) launched into UK retail between January 1st 2022 to December 31st 2022.

Open to: All brand licensed health and beauty products or ranges (including fragrances, bath and body, cosmetics, personal care items and vitamins) that were launched into UK  retail between January 1st 2022 to December 31st 2022.

Open to: All brand licensed adult apparel products or ranges (including formal and casual wear, daywear, nightwear, underwear and sportswear) that were launched into UK retail between January 1st 2022 to December 31st 2022.

Open to: All brand licensed gifting products or ranges (including gift-packaged products or kits, family games, greeting cards, calendars or stationery), that launched into UK retail between January 1st 2022 to December 31st 2022.

Open to: All brand licensed homewares, kitchen & tabletop products or ranges (including tableware, cookware, glassware, cutlery & utensils, storage and cleaning items) that were launched into UK retail between January 1st 2022 to December 31st 2022.

Open to: All brand licensed products or ranges aimed specifically at children (including apparel, accessories, toys, games, publishing, furniture and home décor items) that were launched into UK retail between January 1st 2022 to December 31st 2022.

Open to: All brand licensed electrical & DIY products or ranges (including SDAs, DIY & tools, home appliances, lighting and batteries, personal care products, smart tech & phones and sound, vision & computing ) that were launched into UK retail between January 1st 2022 to December 31st 2022.

Open to: All brand licensed home decor product or ranges (including soft furnishings, bedding, paint, wallpaper, furniture, textiles including kitchen textiles and bathroom) that were launched into UK retail between January 1st 2022 to December 31st 2022.

This award recognises truly inspired product creation involving a brand licence. Entries can be for a single product, range (of any type) or experiential in nature. It can involve collaborations, but a brand licence (non-entertainment) has to be part of this.
The entry has to have been on sale or visible in the UK between January 1st 2022 to December 31st 2022 though it can have had a presence elsewhere in the world too.
All entries will be judged on their inspirational innovation. Products/ranges can be entered into this award as well as in another category – or it could be for something that doesn’t quite fit existing categories due to their inspirational nature.

This award recognises and rewards a brand licensed products/range’s credentials on the sustainability front. Entries can be for a single product or range (of any type). It can involve collaborations, but a brand licence (non-entertainment) has to be part of this.

The entry has to have been on sale or visible in the UK between January 1st 2022 to December 31st 2022. though it can have had a presence elsewhere in the world too.

Products/ranges can be entered into this award as well as in another category .