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THE BRAND AND LIFESTYLE LICENSED PRODUCT CATEGORIES

These categories are for Brand & Lifestyle Licensed Product. Below are the descriptions of the various product categories with the logo of the category sponsor.
click here for details on how to enter

THE BRAND AND LIFESTYLE LICENSED PRODUCT CATEGORIES

Best Brand Licensed Fashion Accessories or Lifestyle Product or Range

Open to: All brand licensed fashion accessories of lifestyle products or ranges (including eyewear, jewellery, scarves, watches, handbags, luggage, footwear and headwear) launched into UK retail between 1 January 2024 to 31 December 2024. 

Sponsored by Lisle Licensing

Best Brand Licensed Food or Beverage Product or Range

Open to: All brand licensed food or beverage products (including fresh, ambient, dried, frozen, bottled or canned food stuffs plus non-alcoholic and alcoholic beverages) launched into UK retail between 1 January 2024 to 31 December 2024.

Sponsored by Sanderson Design Group

Best Brand Licensed Health & Beauty Product or Range

Open to: All brand licensed health and beauty products or ranges (including fragrances, bath and body, cosmetics, personal care items and vitamins) that were launched into UK  retail between 1 January 2024 to 31 December 2024.

Sponsored by Hearst

Best Brand Licensed Adult Apparel Product or Range

Open to: All brand licensed adult apparel products or ranges (including formal and casual wear, daywear, nightwear, underwear and sportswear) that were launched into UK retail between 1 January 2024 to 31 December 2024.

Sponsored by

Best Brand Licensed Gifting Product or Range

Open to: All brand licensed gifting products or ranges (including gift-packaged products or kits, family games, greeting cards, calendars or stationery), that launched into UK retail between 1 January 2024 to 31 December 2024.

Sponsored by

Best Brand Licensed Homewares, Kitchen & Tabletop Product or Range

Open to: All brand licensed homewares, kitchen & tabletop products or ranges (including tableware, cookware, glassware, cutlery & utensils, storage and cleaning items) that were launched into UK retail between 31 January 2024 to 31 December 2024.

Sponsored by Natural History Museum

Best Brand Licensed Children’s Product or Range

Open to: All brand licensed products or ranges aimed specifically at children (including apparel, accessories, toys, games, publishing, furniture and home décor items) that were launched into UK retail between 1 January 2024 to 31 December 2024.

Sponsored by Start Licensing

Best Brand Licensed Electrical & DIY Products or Range

Open to: All brand licensed electrical & DIY products or ranges (including SDAs, DIY & tools, home appliances, lighting and batteries, personal care products, smart tech & phones and sound, vision & computing ) that were launched into UK retail between 1 January 2024 to 31 December 2024.

Sponsored by Golden Goose

Best Brand Licensed Home Decor Product or Range

Open to: All brand licensed home decor product or ranges (including soft furnishings, bedding, paint, wallpaper, furniture, textiles including kitchen textiles and bathroom) that were launched into UK retail between 1 January 2024 to 31 December 2024.

Sponsored by Pink Key Licensing

Inspired Innovation Brand Licensed Product or Range Award

This award recognises truly inspired product creation involving a brand licence. Entries can be for a single product, range (of any type) or experiential in nature. It can involve collaborations, but a brand licence (non-entertainment) has to be part of this.


The entry has to have been on sale or visible in the UK between 1 January 2024 to 31 December 2024 though it can have had a presence elsewhere in the world too.
All entries will be judged on their inspirational innovation. Products/ranges can be entered into this award as well as in another category – or it could be for something that doesn’t quite fit existing categories due to their inspirational nature.

Sponsored by CAA Global Brands

The Sustainability Brand Licensed Range Award

This award recognises and rewards a brand licensed products/range’s credentials on the sustainability front. Entries can be for a single product or range (of any type). It can involve collaborations, but a brand licence (non-entertainment) has to be part of this.

The entry has to have been on sale or visible in the UK between 1 January 2024 to 31 December 2024. though it can have had a presence elsewhere in the world too.

Products/ranges can be entered into this award as well as in another category .

Sponsored by Products of Change

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