Open to: All brand licensed fashion accessories of lifestyle products or ranges (including eyewear, jewellery, scarves, watches, handbags, luggage, footwear and headwear) launched into UK retail between 1 January 2024 to 31 December 2024. 

Open to: All brand licensed food or beverage products (including fresh, ambient, dried, frozen, bottled or canned food stuffs plus non-alcoholic and alcoholic beverages) launched into UK retail between 1 January 2024 to 31 December 2024.

Open to: All brand licensed health and beauty products or ranges (including fragrances, bath and body, cosmetics, personal care items and vitamins) that were launched into UK  retail between 1 January 2024 to 31 December 2024.

Open to: All brand licensed adult apparel products or ranges (including formal and casual wear, daywear, nightwear, underwear and sportswear) that were launched into UK retail between 1 January 2024 to 31 December 2024.

Open to: All brand licensed gifting products or ranges (including gift-packaged products or kits, family games, greeting cards, calendars or stationery), that launched into UK retail between 1 January 2024 to 31 December 2024.

Open to: All brand licensed homewares, kitchen & tabletop products or ranges (including tableware, cookware, glassware, cutlery & utensils, storage and cleaning items) that were launched into UK retail between 31 January 2024 to 31 December 2024.

Open to: All brand licensed products or ranges aimed specifically at children (including apparel, accessories, toys, games, publishing, furniture and home décor items) that were launched into UK retail between 1 January 2024 to 31 December 2024.

Open to: All brand licensed electrical, gardening  & DIY products or ranges (including SDAs, DIY & tools, garden products, home appliances, lighting and batteries, personal care products, smart tech & phones and sound, vision & computing ) that were launched into UK retail between 1 January 2024 to 31 December 2024.

Open to: All brand licensed home decor product or ranges (including soft furnishings, bedding, paint, wallpaper, furniture, textiles including kitchen textiles and bathroom) that were launched into UK retail between 1 January 2024 to 31 December 2024.

This award recognises truly inspired product creation involving a brand licence. Entries can be for a single product, range (of any type) or experiential in nature. It can involve collaborations, but a brand licence (non-entertainment) has to be part of this.

The entry has to have been on sale or visible in the UK between 1 January 2024 to 31 December 2024 though it can have had a presence elsewhere in the world too.
All entries will be judged on their inspirational innovation. Products/ranges can be entered into this award as well as in another category – or it could be for something that doesn’t quite fit existing categories due to their inspirational nature.

This award recognises and rewards a brand licensed products/range’s credentials on the sustainability front. Entries can be for a single product or range (of any type). It can involve collaborations, but a brand licence (non-entertainment) has to be part of this.

The entry has to have been on sale or visible in the UK between 1 January 2024 to 31 December 2024. though it can have had a presence elsewhere in the world too.

Products/ranges can be entered into this award as well as in another category .